How Much Revenue is Your Clinic Leaving on the Table?
In the world of fertility care, the clinical side of the journey is often the primary focus. However, the financial side is where many potential cycles are lost. When financing is treated as an afterthought or a secondary "add-on" rather than a primary lead, it creates a bottleneck at the exact moment a patient is ready to commit.
Recent data from RESOLVE: The National Infertility Association highlights that the high cost of treatment remains the single largest barrier for patients seeking fertility care. Traditional, clunky financing workflows can inadvertently cause patients to self-select out of treatment before they even have their first consultation. To solve this, top-performing fertility clinics are shifting their strategy to lead with modern financing solutions.
The Strategic Edge: Why Leading with PatientFi Drives Results
Leading with PatientFi—a platform built specifically for the fertility journey—has been shown to drive up to 2x more conversions1 when presented first, compared to other lenders. This is not just a sales tactic; it is a patient experience strategy designed to remove financial friction. By "leading" with financing, you bridge the gap between medical necessity and financial reality immediately.
When clinics modernize their financial workflow, they unlock several core advantages:
- Higher Approval Rates and Larger Amounts: PatientFi offers loan amounts reaching $50,000, ensuring more patients can fully fund their entire treatment plan.
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Faster Speed to Treatment: With a 100% digital platform, patients can apply in just 60 seconds and receive an instant decision. This allows your team to move a patient from their financial consultation to their first treatment cycle without the delays caused by slow, manual paperwork.
- Flexible Payment Options: Patients have access to a monthly plan for every budget, including zero-interest plans2 and extended terms up to 84 months3. This flexibility ensures that the clinic can say "yes" to patients across a broad spectrum of credit profiles.
- The Digital Wallet4: This allows patients to use across their entire fertility journey from treatments and meds to labs, genetic testing, and out-of-pocket expenses, without needing to reapply.
Stop Guessing, Start Calculating: Introducing the Fertility ROI Calculator
Most practices know they could be doing better with financing, but few know the exact dollar amount of the "leak" in their funnel. This calculator removes the guesswork. By inputting your clinic’s specific volume and current conversion rates, you can see the tangible revenue gain that comes from moving the right financing partner to the front of the conversation.
Access the Fertility ROI Calculator
Closing the Revenue Gap
According to the American Society for Reproductive Medicine (ASRM), the average cost of a single IVF cycle in the U.S. can exceed $12,000, and that frequently excludes the $3,000 to $6,000 cost of medications. For many families, this is an insurmountable hurdle without flexible payment options. By offering extended terms and flexible plans, PatientFi makes these life-changing treatments accessible to a much broader demographic of patients who might otherwise never enter the doors of a clinic.
If your ROI Calculator results show a significant gap between your current revenue and your potential revenue, it is likely a workflow issue, not a clinical or marketing one. You don't need more leads; you need to convert more of the leads you already have. Small shifts in how financial counselors present PatientFi can lead to massive gains in cycle volume.
Operational Excellence for Growing Clinics
Beyond the patient experience, modern financing must simplify clinic operations. High-performing practices leverage these operational tools:
- Next-Day Funding: A two-click transaction process ensures your clinic gets paid the very next day, simplifying cash flow and reconciliation.
- Turnkey Marketing: Using custom-branded marketing materials and lead generation campaigns helps identify high-intent patients before they even walk in your door.
- Third-Party Integration: Platforms like EngagedMD now allow patients to view financing options directly within their education modules, identifying "hand-raisers" sooner in the clinical workflow.
Frequently Asked Questions (FAQs)
The Digital Wallet4 covers the entire fertility journey with funding up to $50,000 for treatments, medications, lab work, genetic testing, and out-of-pocket expenses.
No. PatientFi uses a "soft credit pull" only, allowing patients to see their monthly payment options and interest rates without any impact on their credit score and no obligation to transact. This encourages more patients to explore their options early.
Yes. Fertility care is often a multi-cycle journey. One of the biggest risks to a clinic’s ROI is "patient churn" after a failed first cycle due to exhausted funds. Because PatientFi offers extended terms and a Digital Wallet4, patients can preserve their cash reserves for other life expenses while knowing they have dedicated funding for their journey. This financial "safety net" makes it much more likely that a patient will commit to a second or third cycle if the first one is unsuccessful, directly increasing the lifetime value (LTV) of each patient lead.
Fertility care is often a multi-cycle journey. A major risk to clinic revenue is "patient churn" after a failed first cycle due to exhausted funds. Because PatientFi offers extended terms and a Digital Wallet, patients can preserve their cash while knowing they have dedicated funding. This makes it more likely that a patient will commit to a second or third cycle if needed.
Sources
1 PatientFi case study.
2 Zero interest when paid in full during the promotional period.
3 All loans subject to credit approval. A $10,000 loan would have 84 monthly payments of $151 at 6.99% APR, which assumes excellent credit and enrollment in monthly autopay. Actual APR may be higher. Actual fixed rate and repayment terms are based on creditworthiness and are disclosed in the loan agreement.
4 Patients can transact on their approval multiple times up to their approved credit limit within 120 days of approval.

